Sunday, 3 April 2011

What Is Graphic Design For?: Type- Futurist Wine.

An interesting and intricate bottle label design in a 1930's esque futurist style of typography that I really admire- reminisant of the Mackintosh style.

What I really like about this "vintage" design, created by Louise Fili ( and Mary Jane Callister for Pink Door is it's boldness and uniqueness- without doubt standing out against others on the shelf with it's unusual design-focus- the label almost a poster as opposed to the standard bottles you would usually see.

This elongated and stretched san serif typeface, with the minimal two colours plus stock choice in the printing process makes this bottle, and therefore, wine product look very classy and desireable to any potential buyer and lover of wine, as well as good design.

Image and information sourced from the 'New Vintage Type: Classic fonts for the digital age'
book by Steven Heller and Gail Anderson.

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