Friday, 22 April 2011

What is Graphic Design For?: Type- Craig Ward.

One of my favourite designs by typographer Craig Ward- a bold statement and ode to his design practice field- typography itself. "Good Typography is Invisible/Bad Typography is Everywhere'- a subtle design which translates it's message really strongly- the red type bold and jumping from the page, whereas the white, the "good" typography of course being far more subtle and pure- the "invisible" type.

A really strong piece that would be a great poster for a design studio/agency or the cover of a typography book- a great example of the immediacy of design- and how it should, at every oppurtunity, be able to speak for itself.

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