Monday, 4 April 2011

What Is Graphic Design For?: Type- This Is Dare. Are You?

A brilliant kinetic and illustrative design by design agency, Dare. The global design agency use this infographic animation to promote their company and the application of graduates to their training placement scheme- and it has certainly worked, in my point of view.

The video is crisp, edgy and design focused without being intimidating or snobbish- they use humor to great effect, creating warmth and a sense of familiarity for the viewer. 

Bold and simplistic symbols are used in the info graphic style to keep the visual communication clear and as understandable as possible.

A really effective and appropriate method of delivery for busy design students- a great idea, engaging and memorable- with great experimentation in illustrative and typographic design.

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