Monday, 4 April 2011

What Is Graphic Design For?: Image- Moving Image, Amazon Kindle Commercials.


A charming, playful and quirky series of commercials for the Amazon Kindle- a stop motion pixelation series created by photographers and directors, Angela Kohler and Ithyle Griffiths.

A really uplifting and positive series, the commercials are engaging and memorable designed using bright colours and with creative uses of papercraft and props to enhance the imagery- communicating a bold and illustrative narrative throughout the series- as they hope to inspire you to do with their product (having the capability to store and read hundreds of books "in the palm of your hand").

Just my cup of tea, these stop motion videos are light, playful and innovatively memorable- happy, delightful design.

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