Friday, 22 April 2011

What is Graphic Design For?: Type- Juri Zaech bikes.

Wonderfully playful typographic name bike (and tandem!) frames- as designed by Swiss Paris-based Designer and Art Director, Juri Zaech.
I first saw the pre-prototype designs on the Behance network, and felt really inspired by the application of the design into an every day item- one, due to economic and environmental concerns in the modern day is ever-increasing in popularity, therefore, not only making it an aesthetic, but also financial and political delight.
A great freehand typeface used- fitting to the particular needs of the frame of the bike (handlebars, seat holder, etc)- with a carefree, scripture style that inspires freedom and embracing your more adventurous streak.

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