Friday, 14 October 2011

Design Production for Print//Bus Shell Advertising//Billboard Advertising.


Beginning to research into creative methods of outdoor advertising- looking at bus shell advertising as an alternative form of advertising in print-based media for promotion of my brief, the hypothetical Wes Anderson film festival (more details and design development can be found on my Design Practice blog).

Here are the most creative and innovative designs I have found so far- a great source of inspiration and encouragement to use creativity and wit in design.

BUS SHELL ADVERTISING



"Fitness First (International Chain of Health Clubs)
Advertising Agency: N=5, Amsterdam, The Netherlands"

Brilliant concept for promotion of Fitness First clubs- if lacking a little in dignity and public humility. As you sit on the bus stop bench, automatic scales are activated and reveal your weight to the world- self-conciousness generating brilliance.


"“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, São Paulo, Brazil"

Fun, playful, and simple design concept- when a member of public sits at the bus stop, they transform and blend into the billboard- an interactive, creative means of advertising for "black music" radio show Real HipHop.


"Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France"

Love the tactile interactivity of this design- communicates the message in a visually playful and innovative way- great use of materials to generate the public's reactions, therefore, naturally engaging with the product that the advertising company are promoting.


"Advertising Agency: Volt AB, Stockholm, Sweden"

A rather cheeky advertising concept by Volt AB in Stockholm for flights to Edinburgh. The public are persuaded by sheer curiosity to take a peep up the kilt- communicating a strong tradition and visual communication of the country (Scotland) as well as creating a memorable interactive experience.

"Free Coffee From April 20th till May 3rd

Advertising Agency: Cossette West, Canada"

Great advertising and promotion for McDonald's free coffee campaign- where commuters could help themselves to a coffee bean or three to start them off in good caffeine stead for the day. Great use of advertising space, with an interactive and innovative design.


"Playstation Bus stop

This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown"

A fun concept advertising for Playstation in which you practice your gaming thumb with a fun, tactile bubble wrap "wallpaper" design- definately worth missing the bus for.


"Apple Macbook Air: Swing

By Bruno Taylor"

Love this sweet, simple design to promote the Apple MacBook Air with swing screen (more pivot in the hinge for a wider range of screen viewing possibilities). An interactive experience, the swing seat gives communicates the joy and diversity that the 'Air' promises to give your life- simple, savvy advertising.

BILLBOARD/OUTDOOR ADVERTISING


http://designshack.net/articles/inspiration/50-creative-and-clever-examples-of-outdoor-advertising/

  
"Auckland Transport: Kids see roads differently"

Direct, visually communicative message, and great use of photographic editorial to portray the message from Auckland Transport by the advertising agency.


"Bring The Billboard To Life"

Personally, my favourite concept and design from my research- this perfectly communicates it's subject with interactive and engaging media. Brilliantly executed.


"BUT: Snail

The translation on this one is pretty rough but the visual of the person in bed doubling as a snail is pure genius."

As stated above, the communication of the brand and/or product isn't entirely obvious in this billboard printed-media example, but the visual representation of the snail surely must've been a "eureka!" moment. Playful, fun and incredibly distinctive.

  
"Panasonic nose trimmer: Baldy"

 Love this tongue-in-cheek utilisation of telephone cables in this billboard advertising design to promote Panasonic's nose trimmers for men (...I assume...). Playful, fun and in keeping with the urban environment- a great concept. 

"DHL: For all your heavyweight shipments"

 Again, another great promotion which fits in to the existing environment- this time from DHL- a shipping and courier company. What could have been a very simple two-dimensional promotion is transformed by the top relief panels which represent the folds of a box. Wonderful, considered design. 

"NZ pure beer: Chemistered"

A great play on words and grammar- "not chemistered by chemists" is a stroke of genius. The advertising tells it like it is- an honest brand made by the experts (even if they do have poor grammar).

"McDonald’s: Billboards 200m-197m"

 Love this simple, witty billboard design by food industry giants McDonalds- communicating the anticipating of a visit to their "restaurants" with an "are we there yet?" like design communication.

2 comments:

  1. Those are such cool ideas! I love the CocaCola ad best, what a smart idea!

    ReplyDelete
  2. They're awesome aren't they? Wish I'd thought of them first! :)

    ReplyDelete