Whilst looking for more examples of channel branding and idents, I came across the new ident and rebrand of the More4 channel and was really impressed by their new design, working alongside the 4Creative team.
"The More4 re-brand is centred around a bold flexible logo, created from
multiple triangles that flip, fold, attract and repel each other into
position. The re-brand extends to a whole new on-screen look, that
includes five truly stunning new idents...
The series of idents 4Creative have produced feature real world
installations, inspired by the new logo and the triangular shapes used
to construct it.
Working in collaboration with pioneers in art
installation design, Jason Bruges Studio, and students from Middlesex
University, 400 moving flipper units were designed and built, based on
the elements of the More4 logo.
The 400 mechanical units were transported from the
studio to real environments, filmed at various locations including a
windswept Dungeness beach, and a very damp Victoria Park, to create a
family of unique live action idents that see the brand breaking out into
the real world."
I'd really have loved to have worked with a logo/brand/channel like this in my own designs (as opposed to the rather ghastly CBBC logo...), though, of course, it wouldn't have been appropriate for my subject matter or audience- though definitely something to consider in the future for the potential of personal development work for my portfolio.
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