Monday, 17 September 2012

Design Practice III//Negotiated Briefs//Jessie Leong & Rankin Branding.

Another source of inspiration that I have researched for the branding design project for photographer, Jessie Leong, is the branding design (particularly on the web) for acclaimed portraiture photographer, Rankin, which Jessie previously noted as a highlight not only for the consistent uppercase sans serif type on his web page navigation, but also for the unusual and original hand-rendered flash type which appears when you open the web page (see link above).

Although, at the present moment, this isn't something I would know how to do, it's certainly something I could look into either through online tutorials, or even potentially through web design classes at Uni. Although I wouldn't, at this moment in time, particularly consider it to be reflective of Jessie's portfolio and brand, it could potentially be quite effective for launching the website or as part of a promotional campaign- definitely something to look more into in the future.

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