Continuing with my research for the branding design development for Photography student, Jessie Leong, I've found myself really interested in Chanel's marketing and branding, and going on to research some examples of photo shoots (images linked and sourced above and below) to see some strong, consistent features which are often also apparent within Jessie's own portfolio. Elements such as a strong use of negative space, B&W and monochromatic fashion, strong females being portrayed- with a Parisian, feminine elegance in balance. I definitely hope to continue researching Chanel, and perhaps developing a brand for Jessie with similar key values, but still her own, distinctive, and visually communicative of all she does, and all that she represents within her practice.
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