Wednesday, 19 September 2012

Design Practice III//Negotiated Briefs//Lulu & The Lens Photography Portfolio.

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Whilst researching and brainstorming potential design directions and conceptual development for the branding of lifestyle and wedding photographer, Lulu Peddar, known as 'Lulu & the Lens', of course, her portfolio of work was a hugely important element to research to gain inspiration from and understand her personality through her work. Already being a friend and fan of her work was, of course, a huge benefit, and the soft focus and beauty in her photographs has provided a really distinct style of femininity and grace that I'm sure will be hugely fun to work with in both print and digital design outcomes- potentially exploring various pastel colour palettes, high-end print finishes such as letterpress, foil blocking and book binding, which I'm truly anticipating exploring further.

Future design developments can be found on my Design Practice blog, along with my initial stage written brief. A few examples of Lulu's work can be found in the source linked images from her Tumblr page below.

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