At the very primitive stages of the brand conception and development for my live brief for Lulu & The Lens Photography, I started to think about Lulu's feminine and girlie personality, and the romanticised nature of her wedding and lifestyle photography, and possible colour schemes/typefaces that could be appropriate to use in her brand and identity design.
Thinking about pastel colours, I instantly remembered visiting chef Nigella Lawson's beautifully designed website with the variation of pastel tones and the use of contemporary sans serif type and simple yet effective, classically feminine branding that I think would work wonderfully to reflect Lulu's own portfolio of work.
Really excited to start developing ideas and present this to Lulu as a possible design direction at a later date in the project.
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