Thursday, 13 September 2012

Design Practice III//Negotiated Briefs//LCA Graduate Show Branding.

For one of my ten briefs, I intend to collaborate on the annual competition brief to design the advertising, marketing, branding and wayfinding/signage design for the Leeds College of Art graduate degree show, which is held in July, with the briefs often being released around mid-Easter time.

Hopefully, fellow BAGDer and housemate, Claudia and I will be working on creating  a unique, memorable and distinctive brand concept for the end of year show which will later be presented to the marketing team, along with all other entries to decide whether or not our concept has been selected. 

As of yet, we are to discuss in detail our initial concepts and developments, but look forward to having more focus when I return to Leeds next week. In the meantime, I will go on to research the University, degree programmes and past branding and design selected to ensure we have an in-depth knowledge and insight, to hopefully combine with our design practice and experience to create a substantial and effective design outcome.

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