Image//Image FMP//History of The Academy Awards.

A brief history and insight into The Academy Awards, my chosen subject matter for my Image 6 week self-initiated brief. As an introduction, I will look into the history of the academy awards, before later going on to look more specifically at Academy- Award winning films, nominees, film bios, and Academy- Award winning actors, and so on, to complete my presentation pack/print-based designs. Information below posted from the Acamdey Award Wikipedia page.


THE ACADEMY AWARDS

An Academy Award is an award bestowed by the American Academy of Motion Picture Arts and Sciences (AMPAS) to recognize excellence of professionals in the film industry, including directors, actors, and writers. The Oscar statuette is officially named the Academy Award of Merit and is one of nine types of Academy Awards.

The formal ceremony at which the Awards of Merit are presented is one of the most prominent award ceremonies in the world, and is televised live in more than 100 countries annually. It is also the oldest award ceremony in the media; its equivalents, the Grammy Awards (for music), Emmy Awards (for television), and Tony Awards (for theatre) are modeled after the Academy.

The AMPAS was originally conceived by Metro-Goldwyn-Mayer studio boss Louis B. Mayer as a professional honorary organization to help improve the film industry’s image and help mediate labor disputes. The Oscar itself was later initiated by the Academy as an award "of merit for distinctive achievement" in the industry.

The first Academy Awards ceremony was held on May 16, 1929, at the Hotel Roosevelt in Hollywood to honor the outstanding film achievements of the 1927/1928 film season. The 84th Academy Awards, honoring films in 2011, was held at the Hollywood and Highland Center on February 26, 2012.

HISTORY

The first awards were presented on May 16, 1929, at a private brunch at the Hollywood Roosevelt Hotel with an audience of about 270 people. The post Academy Awards party was held at the Mayfair Hotel. The cost of guest tickets for that night's ceremony was $5. Fifteen statuettes were awarded, honoring artists, directors and other personalities of the filmmaking industry of the time for their works during the 1927–1928 period.

Winners had been announced three months earlier ; however that was changed in the second ceremony of the Academy Awards in 1930. Since then and during the first decade, the results were given to newspapers for publication at 11 pm on the night of the awards. This method was used until the Los Angeles Times announced the winners before the ceremony began; as a result, the Academy has used a sealed envelope to reveal the name of the winners since 1941.

For the first six ceremonies, the eligibility period spanned two calendar years. For example, the 2nd Academy Awards presented on April 3, 1930, recognized films that were released between August 1, 1928 and July 31, 1929. Starting with the 7th Academy Awards, held in 1935, the period of eligibility became the full previous calendar year from January 1 to December 31.

The first Best Actor awarded was Emil Jannings, for his performances in The Last Command and The Way of All Flesh. He had to return to Europe before the ceremony, so the Academy agreed to give him the prize earlier; this made him the first Academy Award winner in history. The honored professionals were awarded for all the work done in a certain category for the qualifying period; for example, Emil Jannings received the award for two movies in which he starred during that period. Since the fourth ceremony, the system changed, and the professionals were honored for a specific performance in a single film. As of the 83rd Academy Awards ceremony held in 2011, a total of 2,809 Oscars have been given for 1,853 awards. A total of 302 actors have won Oscars in competitive acting categories or been awarded Honorary or Juvenile Awards.

The 1939 film Beau Geste is the only movie that features as many as four Academy Award winners for Best Actor in a Leading Role (Gary Cooper,Ray Milland, Susan Hayward, Broderick Crawford) prior to any of the actors receiving the Best Actor Award.

At the 29th ceremony, held on March 27, 1957, the Best Foreign Language Film category was introduced. Until then, foreign language films were honored with the Special Achievement Award.

OSCAR STATUETTE

DESIGN

Although there are seven other types of annual awards presented by the Academy (the Irving G. Thalberg Memorial Award, the Jean Hersholt Humanitarian Award, the Gordon E. Sawyer Award, the Scientific and Engineering Award, the Technical Achievement Award, the John A. Bonner Medal of Commendation, and the Student Academy Award) plus two awards that are not presented annually (the Special Achievement Award in the form of an Oscar statuette and the Honorary Award that may or may not be in the form of an Oscar statuette), the best known one is the Academy Award of Merit more popularly known as the Oscar statuette. Made of gold-plated britannium on a black metal base, it is 13.5 in (34 cm) tall, weighs 8.5 lb (3.85 kg) and depicts a knight rendered in Art Deco style holding a crusader's sword standing on a reel of film with five spokes. The five spokes each represent the original branches of the Academy: Actors, Writers, Directors, Producers, and Technicians.

In 1928, MGM's art director Cedric Gibbons, one of the original Academy members, supervised the design of the award trophy by printing the design on a scroll. In need of a model for his statuette, Gibbons was introduced by his future wife Dolores del Río to Mexican film director and actor Emilio "El Indio" Fernández. Reluctant at first, Fernández was finally convinced to pose nude to create what today is known as the "Oscar". Then, sculptor George Stanley (who also did the Muse Fountai at the Hollywood Bowl) sculpted Gibbons's design in clay and Sachin Smith cast the statuette in 92.5 percent tin and 7.5 percent copper and then gold-plated it. The only addition to the Oscar since it was created is a minor streamlining of the base. The original Oscar mold was cast in 1928 at the C.W. Shumway & Sons Foundry in Batavia, Illinois, which also contributed to casting the molds for the Vince Lombardi Trophy and Emmy Awardsstatuettes. Since 1983, approximately 50 Oscars are made each year in Chicago by Illinois manufacturer R.S. Owens & Company.

In support of the American effort in World War II, the statuettes were made of plaster and were traded in for gold ones after the war had ended.

NAMING

The root of the name Oscar is contested. One biography of Bette Davis claims that she named the Oscar after her first husband, band leader Harmon Oscar Nelson; one of the earliest mentions in print of the term Oscar dates back to a Time magazine article about the 1934 6th Academy Awards. Walt Disney is also quoted as thanking the Academy for his Oscar as early as 1932. Another claimed origin is that the Academy's Executive Secretary, Margaret Herrick, first saw the award in 1931 and made reference to the statuette's reminding her of her "Uncle Oscar" (a nickname for her cousin Oscar Pierce). Columnist Sidney Skolsky was present during Herrick's naming and seized the name in his byline, "Employees have affectionately dubbed their famous statuette 'Oscar'". The trophy was officially dubbed the "Oscar" in 1939 by the Academy of Motion Pictures Arts and Sciences. Another legend reports that the Norwegian-American Eleanor Lilleberg, executive secretary to Louis B. Mayer, saw the first statuette and exclaimed, "It looks like King Oscar II!". At the end of the day she asked, "What should we do with Oscar, put him in the vault?" and the name stuck.

OWNERSHIP OF OSCAR STATUETTES

Since 1950, the statuettes have been legally encumbered by the requirement that neither winners nor their heirs may sell the statuettes without first offering to sell them back to the Academy for US$1. If a winner refuses to agree to this stipulation, then the Academy keeps the statuette. Academy Awards not protected by this agreement have been sold in public auctions and private deals for six-figure sums. In December 2011, Orson Welles' 1941 Oscar for Citizen Kane was put up for auction, after his heirs won a 2004 court decision that Welles did not sign any agreement to return the statue to the Academy.

While the Oscar is under the ownership of the recipient, it is essentially not on the open market. The case of Michael Todd's grandson trying to sell Todd's Oscar statuette illustrates that there are some who do not agree with this idea. When Todd's grandson attempted to sell Todd's Oscar statuette to a movie prop collector, the Academy won the legal battle by getting a permanent injunction. Although Oscar sales transactions have been successful, some buyers have subsequently returned the statuettes to the Academy, which keeps them in its treasury.

NOMINATION

Since 2004, Academy Award nomination results have been announced to the public in late January. Prior to that, the results were announced in early February.

VOTERS

The Academy of Motion Picture Arts and Sciences (AMPAS), a professional honorary organization, maintains a voting membership of 5,783 as of 2012.

Academy membership is divided into different branches, with each representing a different discipline in film production. Actors constitute the largest voting bloc, numbering 1,311 members (22 percent) of the Academy's composition. Votes have been certified by the auditing firm PricewaterhouseCoopers (and its predecessor Price Waterhouse) for the past 73 annual awards ceremonies.

All AMPAS members must be invited to join by the Board of Governors, on behalf of Academy Branch Executive Committees. Membership eligibility may be achieved by a competitive nomination or a member may submit a name based on other significant contribution to the field of motion pictures.

New membership proposals are considered annually. The Academy does not publicly disclose its membership, although as recently as 2007 press releases have announced the names of those who have been invited to join. The 2007 release also stated that it has just under 6,000 voting members. While the membership had been growing, stricter policies have kept its size steady since then.

In May 2011, the Academy sent a letter advising its 6,000 or so voting members that an online system for Oscar voting will be implemented in 2013.

RULES

Currently, according to Rules 2 and 3 of the official Academy Awards Rules, a film must open in the previous calendar year, from midnight at the start of January 1 to midnight at the end of December 31, in Los Angeles County, California, to qualify (except for the Best Foreign Language Film). For example, the 2010 Best Picture winner, The Hurt Locker, was actually first released in 2008, but did not qualify for the 2009 awards as it did not play its Oscar-qualifying run in Los Angeles until mid-2009, thus qualifying for the 2010 awards.

Rule 2 states that a film must be feature-length, defined as a minimum of 40 minutes, except for short subject awards, and it must exist either on a 35 mm or 70 mm film print or in 24 frame/s or 48 frame/s progressive scan digital cinema format with native resolution not less than 1280x720.

Producers must submit an Official Screen Credits online form before the deadline; in case it is not submitted by the defined deadline, the film will be ineligible for Academy Awards in any year. The form includes the production credits for all related categories. Then, each form is checked and put in a Reminder List of Eligible Releases.

In late December ballots and copies of the Reminder List of Eligible Releases are mailed to around 6000 active members. For most categories, members from each of the branches vote to determine the nominees only in their respective categories (i.e. only directors vote for directors, writers for writers, actors for actors, etc.). There are some exceptions in the case of certain categories, like Foreign Film, Documentary and Animated Feature Film, in which movies are selected by special screening committees made up of members from all branches. In the special case of Best Picture, all voting members are eligible to select the nominees for that category. Foreign films must include English subtitles, and each country can submit only one film per year.

The members of the various branches nominate those in their respective fields, while all members may submit nominees for Best Picture. The winners are then determined by a second round of voting in which all members are then allowed to vote in most categories, including Best Picture.

CEREMONY

TELECAST

After more than sixty years of being held in late March or early April, the ceremonies were moved up to late February or early March starting in 2004 to help disrupt and shorten the intense lobbying and ad campaigns associated with Oscar season in the film industry. Another reason was because of the growing TV ratings success of the NCAA Men's Division I Basketball Championship, which would cut into the Academy Awards audience. The earlier date is also to the advantage of ABC, as it now usually occurs during the highly profitable and important February sweeps period. (Some years, the ceremony is moved into early March in deference to the Winter Olympics.) Advertising is somewhat restricted, however, as traditionally no movie studios or competitors of official Academy Award sponsors may advertise during the telecast. The Awards show holds the distinction of having won the most Emmys in history, with 47 wins and 195 nominations. The Academy Awards is televised live across the United States (excluding Hawaii; they aired live for the first time in Alaska in 2011), Canada, the United Kingdom, and gathers millions of viewers elsewhere throughout the world. The 2007 ceremony was watched by more than 40 million Americans. Other awards ceremonies (such as the Emmys, Golden Globes, and Grammys) are broadcast live in the East Coast but are on tape delay in the West Coast and might not air on the same day outside North America (if the awards are even televised). The Academy has for several years claimed that the award show has up to a billion viewers internationally, but this has so far not been confirmed by any independent sources. The Awards show was first televised on NBC in 1953. NBC continued to broadcast the event until 1960 when the ABC Network took over, televising the festivities through 1970, after which NBC resumed the broadcasts. ABC once again took over broadcast duties in 1976; it is under contract to do so through the year 2020. The major awards are presented at a live televised ceremony, most commonly in February or March following the relevant calendar year, and six weeks after the announcement of the nominees. It is the culmination of the film awards season, which usually begins during November or December of the previous year. This is an elaborate extravaganza, with the invited guests walking up the red carpet in the creations of the most prominent fashion designers of the day. Black tie dress is the most common outfit for men, although fashion may dictate not wearing a bow-tie, and musical performers sometimes do not adhere to this. (The artists who recorded the nominees for Best Original Song quite often perform those songs live at the awards ceremony, and the fact that they are performing is often used to promote the television broadcast).

After many years of being held on Mondays at 9:00 p.m. Eastern/6:00 p.m Pacific, in 1999 the ceremonies were moved to Sundays at 8:30 p.m. Eastern/5:30 p.m. Pacific. The reasons given for the move were that more viewers would tune in on Sundays, that Los Angeles rush-hour traffic jams could be avoided, and that an earlier start time would allow viewers on the East Coast to go to bed earlier. For many years the film industry had opposed a Sunday broadcast because it would cut into the weekend box office.

On March 30, 1981, the awards ceremony was postponed for one day after the shooting of President Ronald Reagan and others inWashington, D.C.

In 1993, an In Memoriam segment was introduced, honoring those who had made a significant contribution to cinema who had died in the preceding 12 months, a selection compiled by a small committee of Academy members. This segment has drawn criticism over the years for the omission of some names.

In 2010, the organizers of the Academy Awards announced that winners' acceptance speeches must not run past 45 seconds. This, according to organizer Bill Mechanic, was to ensure the elimination of what he termed "the single most hated thing on the show" – overly long and embarrassing displays of emotion.

The Academy has also had recent discussions about moving the ceremony even further back into January, citing TV viewers' fatigue with the film industry's long awards season. But such an accelerated schedule would dramatically decrease the voting period for its members, to the point where some voters would only have time to view the contending films streamed on their computers (as opposed to traditionally receiving the films and ballots in the mail). Also, a January ceremony may have to compete with National Football League playoff games.


Historically, the "Oscarcast" has pulled in a bigger haul when box-office hits are favoured to win the Best Picture trophy. More than 57.25 million viewers tuned to the telecast for the 70th Academy Awards in 1998, the year of Titanic, which generated close to US$600 million at the North American box office pre-Oscars. The 76th Acamdemy Awards ceremony in which The Lord of the Rings: The Return of the King (pre-telecast box office earnings of US$368 million) received 11 Awards including Best Picture drew 43.56 million viewers. The most watched ceremony based on Nielsen ratings to date, however, was the 42nd Academy Awards (Best Picture Midnight Cowboy) which drew a 43.4% household rating on April 7, 1970.


By contrast, ceremonies honouring films that have not performed well at the box office tend to show weaker ratings. The 89th Academy Awards which awarded low-budgeted, independent film Crash (with a pre-Oscar gross of US$53.4 million) generated an audience of 38.64 million with a household rating of 22.91%. In 2008, the 80th Academy Awards telecast was watched by 31.76 million viewers on average with an 18.66% household rating, the lowest rated and least watched ceremony to date, in spite of celebrating 80 years of the Academy Awards. The Best Picture winner of that particular ceremony was another low-budget, independently financed film (No Country for Old Men).


VENUES


In 1929, the first Academy Awards were presented at a banquet dinner at the Hollywood Roosevelt Hotel. From 1930- 1943, the ceremony alternated between two venues: the Ambassador Hotel on Wilshire Boulevard and the Biltmore Hotel in downtown Los Angeles.


Grauman's Chinese Theater in Hollywood then hosted the awards from 1944 to 1946, followed by the Shrine Audtiorium in Los Angeles from 1947 to 1948. The 21st Academy Awards in 1949 were held at the Academy Award Theater at what was the Academy's headquarters on Melrose Avenue in Hollywood.


From 1950 to 1960, the awards were presented at Hollywood's Pantages Theatre. With the advent of television, the 1953- 1957 awards took place simultaneously in Hollywood and New York first at the NBC International Theatre (1953) and then at the NBC Century Theatre (1954-1957), after which the ceremony took place solely in Los Angeles. The Oscars moved to the Santa Monica Civic Auditorium in Santa Monica, California, in 1961. By 1969, the Academy decided to move the ceremonies back to Los Angeles, this time to the Dorothy Chandler Pavilion at the Los Angeles County Music Center.


In 2002, the Kodak Theatre became the permanent home of the award ceremonies. However, due to the Eastman Kodak's bankruptcy issues, this theatre was renamed the Hollywood and Highland Center in the days preceding the February 26, 2012 awards ceremony.