Having experimented more with different variations of green tones and shades for the rebrand of the Graze box (developments of which can be found on my Design Practice blog), I still wasn't happy with the outcome that was being achieved and felt, and that the colour palette looked a little too bland and boring.
Considering other colours, as suggested in the feedback session last week with two other groups working on various other YCN briefs, I decided to look at using the colour orange. I felt this would be well suited to the colouring of the products that Graze deliver- with more autumnal, natural colouring (such as their bombay mix, dried mango, etc) and felt that this colour consistency and continuation could work quite well- though I was unsure as to how this would translate as a natural, wholesome brand image and identity.
I decided to read a little more into the psychology of the colour (a subject which I'm quite interested in, and I believe is invaluable in terms of branding and identity design) orange and it's associations, and it sounds perfect for the Graze brand- stimulating, associated with health foods (pumpkins, squash, oranges), rejuvenating, playful.
Definitely going to put this new idea to Charlie tomorrow morning, along with a couple of basic design ideas to see what he thinks to experimenting with the colour for the potential rebrand and marketing/promotional design campaign.
Research and links as posted below: