Monday, 12 March 2012

Design Practice II//YCN/Graze//Icons.

As an integral design feature for the Graze/YCN rebrand and packaging design, Charlie and I have decided to look at icon designs, and how this can be used as a simple yet effective visual communication tool.
Beginning to research some simple icon designs online, and there is some really great examples which I will certainly be taking inspiration from when generating my own design ideas- more information and thoughts written below (with linked sources, where possible).

Great use of minimal colours used in this series of icon designs, yet the use of drop shadows and highlighting really emphases the shape and character of each of the designs to give the appearance of real volume and dimension. For our own printed designs, I believe that we'll be working with something far simpler and minimal to convey the message perhaps a little more directly, as well as due to the fact that many of these details, when printed, would be lost.

Again- a minimal colour palette which has been carefully considered and stylised- this is certainly more like it! Playful, fun, and a creative take on some of the more usual pictorial/pictogram vector icons you would ordinarily find.

For me, the 'Four Icon Challenge' by Kyle Tezak is a real classic in contemporary Graphic Design for icongraphy. In this series, Tezak aims to summarise famous films with just four icons, and does so brilliantly well, with a great skill for visual communication and a fantastic eye for colour and it's application. Sweet, simple, and just the style I personally like. In the case of Graze, I feel that this more fun, rounded style of vectored logo may be a little too informal for the work setting in which we hope to promote the company and the product, but great inspiration on a wider level, nonetheless.

Another great icon series, this time by designer Tim Boelaars. Personally, for the Graze brief outcome that Charlie and I are hoping to achieve, I feel that these icon designs are certainly most suited to our current way of thinking. In my own design practice, this style of icon generation (I'm normally far more dependent on fills as opposed to strokes) is reasonably unfamiliar, so it'll be a great opportunity to try out a new style, as well as, with any luck, fulfilling out set outcomes and visual communication that we desire for the brief.

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