Thursday, 15 March 2012

Design Practice II//YCN/Graze//Graze Reviews.

Doing a quick bit of online researching- sourcing reviews online for the Graze brand and Graze boxes themselves.

Overall, I was unsurprised to see an overwhelmingly positive response as Graze has a dedicated and reasonably loyal fan base (particularly with introductory offers on the Graze boxes). However, there are a few cases where the responses and feedback are particularly negative responses- as we have found when "brainstorming" the problems with Graze and their business- the cost of the product, the product portions, etc.
These responses and opinions will be very important when considering our audience and how we promote the product- making the premium product reflect the cost in how it is branded and marketed, most importantly.

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