Saturday, 21 April 2012

Personal development//Laduree branding.

Last week I went down to London with my partner to celebrate his birthday, as well as taking some much needed time off work for us both. Whilst in Covent Garden, we stopped off at Laduree and I had a lemon macron (I've always wanted to try a Laduree macron, but never had the opportunity, until now!) and was, of course, delighted- especially with their branding design! I really love the renaissance feel that their branding has which represents this Parisian chic style and heritage within the world of fine French cuisine and patisserie. Beautifully delicate design which works effortlessly across a wide range of their printed materials such as bags, letterheads, and serviettes.

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