Wednesday, 6 October 2010

what is graphic design?

ABC3D by Marion Bataille 

This wonderfully innovative little book by Marion Bataille is a typographic treat with great originality in it's design.
The concept is simple- showcasing type and letterforms.

Add 3D pop ups, an infinite amount of creativity and toy have ABC3D.

The concept, as I mentioned before, is so simple, but the execution is brilliant- each letter being showcased in their own unique way- an 'O' and 'P' being transformed into 'Q' and 'R' by a paper overlay with typographic tail and leg- and a 'V' being transformed into a 'W' with the aid of mirrored paper and symmetry.

Often, the best ideas are born from the simplist, and I believe that this is one of those perfect instances. I can't wait to own this book someday!

"appropriate, creative, obsessive, frustrating, organised, lives in the detail."

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