Image//Book Works//Colour Psychology.

A general overview and insight into the colour yellow and the psychological affects the colour visually and mentally has on the viewer. For a long time, I have been really interested in colour theory, and psychology in particular. This brief has given me a great excuse to look more closely into the subject, and to explore the science in order to produce my infographic designs. Below, a selection of source information from various sites which will help me to construct my text introduction and subject contents to divide the book more effectively.

http://www.colour-affects.co.uk/psychological-properties-of-colours

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our "yellow streak" can surface.

http://www.bbc.co.uk/homes/design/colour_psychologyofcolour.shtml#yellow__

YELLOW

 

Associated with: sunshine and energy, stimulates the intellect
Best for: kitchens, dining rooms or north-facing rooms
Pitfalls: not very restful for a bedroom. Yellow is thought to enhance feelings of emotional distress 

http://www.squidoo.com/colorexpert

Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.

How the color yellow affects us mentally and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication

http://psychology.about.com/od/sensationandperception/a/color_yellow.htm

• Yellow is a bright that is often described as cheery and warm.


• Yellow is also the most fatiguing to the eye due to the high amount of light that is reflected. Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.


• Yellow can also create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.

• Yellow can also increase the metabolism.


• Since yellow is the most visible color, it is also the most attention-getting color. Yellow can be used in small amount to draw notice, such as on traffic sign or advertisements.

http://www.precisionintermedia.com/color.html

Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow, when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.

http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/

YELLOW

happiness

laughter

cheery

warmth

optimism

hunger

intensity

frustration

anger

attention-getting