Another little bit of ident inspiration- this time, with penguins! Featured on the BBC One channel with their distinctive logo and identity- and (as shown at the end of the video sequence above) the distinctive circle shape which appears in all of their idents to represent the 'O' in 'One'. A clear, consistent branding that works really well for the company and is widely recognised- I aim, in my idents to also keep this consistency in terms of character design, colour palette, audio, etc- for more design developments see my Design Practice blog.
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