Thursday, 31 March 2011

What Is Graphic Design For?: Type and Image- Pillows.

A brilliant video created by Chris Crutchfield showcasing Los Angeles' worldwide pillow fight day on April 3, 2010.

The video was shot on a Canon T2i with an 18-55mm standard lens, with audio captured using Zoom H4N- with post production, and music added in Final Cut Studio and After Effects- music "Finally Moving remix" by PrettyLights.
The bulk of the video was shot in 1080/24p with slow motion sequences shot in 720/60p.

I was delighted when I first saw this video- so vibrant, energetic and playful, it would make a wonderful televised commercial with great application of type and graphic design at the beginning and end of the video- simple, yet bold and effective.

A brilliant concept and seemingly flawless execution- the video is crisp and exhues fun, playfullness and life- all the aspects of graphic design I aspire to excorcise and experiment with in my own practice.

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