Sunday, 20 November 2011

Good Is//Design Production for Print//Ideal stocks.


Researching ideal stocks to use for the printed promotional materials for the hypothetical Wes Anderson Film Festival at The Hyde Park Picture House (see my Design Practice blog for more context and 
design developments).

Due to time/finance and print constraints I was unfortunately unable to print on the stocks that I may have liked to reach the full design potential for this brief, however, here I will blog all stocks I would have liked to use for my outcomes, given more time and flexibility within the project.

LIST OF [FINAL] OUTCOMES:

- 48 sheet billboard advertising
- 6 sheet bus shell advertising
- 4 sheet train station advertising
- Mailshot presentation box
- Mailshot slip cover
- Hotdog film booklets
- 320mmx320mm pocket map
- Belly binds 
- Mailshot Film Festival Booklet

(NB: In most situations, the printer will either order in stock, or already have it on the presmis- though I felt it important to specify the realism of ordering stock and possible wholesalers available- both for this project and for future reference) 


Originally intending for my designs to be printed onto "ice white" stock, I have found, since experimenting with newsprint and cartridge stocks that this off-white colour is far more appropriate for my subtle, "art house" aesthetic- the more minimal and environmental the better- showcasing the style of Wes' films in balance with their substance.

48 SHEET BILLBOARD ADVERTISING

TYPE OF PRINT: DIGITAL
UNITS: 1x48 SHEET
STOCK: 120GSM OFF WHITE/IVORY NEWSPRINT







Paper to be sourced from printers- too large from standard retailer for delivery affordability. 48 Sheet is cut down and pasted onto billboards with a mid-weight stock, (120GSM)- each board (12) cut down to 1016x1524mm (40x60 inches).
The heavier paper weight ensures that image quality can be retained post-paste and is more resilient to weathering and tear.

OTHER EXAMPLES OF 120GSM BILLBOARDS







http://www.standspopup.co.uk/Images/billboard.jpg

6 SHEET BUS SHELL ADVERTISING

TYPE OF PRINT: Digital
UNITS: 3
STOCK: 120GSM OFF WHITE BULKY NEWSPRINT




An example of the type of stock- not quite large enough for the intented promotional purpose (would need to be at least 1000mm x 1500mm for 6 sheet)- though an idea of the stock- would, most likely, be available to order in at a commercial printers in the professional print stage.

EXAMPLES OF 120GSM NEWSPRINT IN GRAPHIC DESIGN:



http://1.bp.blogspot.com/_lMPkzQW_ehY/Sq36oHGhmkI/AAAAAAAAAY8/9FOJ2_X6emw/s400/_MG_1912.jpg




4 SHEET TRAIN STATION ADVERTISING

TYPE OF PRINT: Digital
UNITS: 3
STOCK: 120GSM OFF WHITE BULKY NEWSPRINT


*SEE EXAMPLES OF STOCK ABOVE*

MAILSHOT PRESENTATION BOX

TYPE OF PRINT: LITHO PRINT
UNITS: APPROX 771
STOCK: 200GSM OFF WHITE CARTRIDGE PAPER




EXAMPLE OF 200GSM CARTRIDGE PAPER IN GRAPHIC DESIGN:


http://cache1.bigcartel.com/product_images/27434215/emptypetshop_edition.jpg


MAILSHOT SLIP COVER

TYPE OF PRINT: LITHO PRINTING
UNITS: 771
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER




HOTDOG FILM BOOKLETS

TYPE OF PRINT: LITHO PRINTING
UNITS:4626 [771 SETS OF 6]
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER


320 X 320MM POCKET MAP

TYPE OF PRINT: LITHO PRINTING
UNITS: 771
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER


BELLY BINDS

TYPE OF PRINT: LITHO PRINTING
UNITS: 5397 [771 SINGLE MAPS + 4626 HOTDOG BOOKLETS]
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER
*SEE EXAMPLES OF STOCK ABOVE*


MAILSHOT FILM FESTIVAL BOOKLET 


TYPE OF PRINT: LITHO PRINTING
UNITS: 771 UNITS APPROX (257 SEATS AT HPPH X6 (NIGHT) / 50%)
STOCK: 50GSM OFF WHITE/IVORY BIBLE PAPER



For this project, I originally bought some extra-light weight bible paper for intention to use for the mailshot booklet, but found for digital printing it was around 40gsm too light even for the EPSON digital printers at Uni, let alone my Canon Inkjet. However, in a professional print environment this high quantity unit number (see above) would warrant lithography printing, so would be a feesable process to print on this weight of stock.

The bible paper offers stylish, yet subtle sophistication- giving the book a really high-end and delicate feeling- emoting the rarity and specialty of the event with it's considered and unique choice of stock. 

OTHER EXAMPLES OF BIBLE PAPER USED IN GRAPHIC DESIGN

Stella McCartney for Adidas brochure, printed by Team, Leeds.





Duotone women's own magazine- love the minimal colours- the sort of design I took as inspiration for my own work for the Design Production for Print brief (see my Design Practice blog for further information).

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