Friday, 26 October 2012

Design Practice III//Comma Branding.

A great branding project, which is so inspiration in terms of what I hope to achieve in both my Design Practice III module and personal and professional practice within the branding design industry. Comma is a design proposal pitch for a semen quality test manufacturers which covers a wide range of both digital/screen- based and printed collateral in a high-quality, professional design outcomes with clear visual communication of health care and pharmaceutical products, but with it's own distinct design and brand identity throughout.

A great project and source of inspiration for my own various brand projects throughout my final year (within both my Design Practice III and FMP projects), particularly looking at the effectiveness of marketing and product range. For design developments for this module, see my Design Practice blog, and more information about the project source below (with link shown above).

Made by
Caroline Rosenkjær, Casper HoldenChristina Stougaard
Nicolai HenriksenThorbjørn Gudnason


Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.

Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.

Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.

Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.

We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.

This is project is made as a pitch.


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