Waitrose are now becoming known for far more than their delicious, if slightly expensive produce and Delia Smith. The Waitrose herbs range boast a fantastic packaging design. The transparent packaging ensures the consumer knows exactly what they are purcasing whilst the minimal, yet bold informative typography gives a great sense of humor and playfulness, which is guarenteed to make the customer smile.
Designed by Lewis Moberly, (whose company provide, among other things, brand identity, packaging design, and brand consultantcy) whose clients include Selfridges, Boots, Next, etc.) in a truly bold and memorable range identity through their innovative packaging.