Wednesday, 28 September 2011

Design Production- Print/Lateral thinking//Sourcing images.

In response to today's lateral thinking/concept building workshop, I have identified a brand/identity/logo that relates to each of my statements below (sources found below each one).
My statements are as follows:

Business card and logo created for screenwriter Jeremy Turkin. Really like this design- simple, yet innovative how his initials 'J.T' have been transformed to resemble the page break symbol found on word processors (used in the screenwriting profession).

1// Original and innovative scripts, written by the Director (Wes Anderson) himself, along with involving himself with all elements in the film's production. Consequently, he knows the film and the story inside and out- this is evidence in the end result.

Here, Lativian Graphic Designer, Anatoly Vyalikh, utilises the Futura typeface for the corporate identity and branding of 'Post of Russia'.

2// Graphic Designers- due to iconic use of the Futura typeface (particularly Futura Bold) and creative use of colour (primary colours in particular)- used in various aspects including promotional posters, costumes and set design.

Logo design by Designer Alex Trochut, created for 'The Rolling Stones' album, 'Rolled Gold'- using Photoshop and lighting editing effects to achieve a luxurious and tactile-looking logotype.

3// Anyone who dislikes 1960/70's British pop rock/rock & roll ('The Rolling Stones/'The Beatles' a common fixture on Wes' OSTs).

Film poster logos for both 'Wedding Crashers' and Wes Anderson's 'Fantastic Mr. Fox'... both utilise uppercase in primary colours but with very different effects. The black line around the red fill of 'Wedding Crashers' looks cheap and unconsidered. The 'Fantastic Mr. Fox' logo shows consideration in composition, kerning and combination with other colours (in the Autumnal orange/yellow colour palette).

4// Wes' films are better than any of the 'Wilson brother's' films- his scripts give them credibility and status in amongst other less successful or unmemorable films such as 'Marmaduke' and 'My Super Ex-Girlfriend' (feat. Owen/Luke Wilson).

Great branding for client 'Huggies' by Ukrainian Designer Yurko Gutsulyak. Using the corporate colours, Yurko create a unique and interesting festive gift- a calendar which would also track the steps taken by your newborn baby- you can follow their progress as easily as you can follow the dates!

5// A Children's Literature Illustrator- crediting Roald Dahl as one of his personal heroes, this is evidenced throughout Wes Anderson's films. His use of colour and set design is child-like, imaginative and sometimes other-worldly... his imagination and use of narrative in his stories is so whimsical and playful that is it often as if the images were pulled from a picture book.

Re-branding of Roald Dahl's classic novels by Designer John Nguyen- using a stripped down, simplistic, yet visually communicative illustrative style. I like the hand drawn, counter-filled type- a really unique and handmade aesthetic has been achieved.

6// Roald Dahl- Cited (see above) as a great inspiration in his life and work, Wes and his films share many qualities with the legendary author, Roald Dahl. Although Dahl's books were (generally) for children, he would have many adult themes and issues running throughout. Wes too shares this style- a seemingly innocent narrative or storyline with much darker issues addressed. Also, Wes maintains the child-like wonder and whimsy in his films, as Roald Dahl was so well known for...whether it be through characters, costumes, sets, etc.

Branding for Fantasea 'Reef World' Cruises by Australian designer Peter Bian. The brochure and branding reflects the mystical and "dream-like" experienced that is promised by the leisure industry company.

7// The bottom of the great barrier reef, at the point where you can just see the light through the waves- As displayed in both 'Rushmore' and 'The Life Aqautic with Steve Zissou', another of Anderson's heroes is the oceanographer and film maker, Jacques Costeau, who captured the beauty and majesty of the ocean and it's life. Not only is this passion of Wes' most obvious in the two films mentioned above, but all of his films have that mystical wonder and beautifully rich colour that can be found in the ocean through the flora, fauna and wildlife.

The 'Ancestree' branding design, created by Designer Adam Bee. The Branding covers the logo design (in which the icon is visually representative of both the rings of a tree, and a speech bubble- communicating the contact and networking element of the company), an an iPhone app.

8// An awkward family reunion- A constant feature with Wes' films, dysfunctional families (as in particular, 'Bad Dads' play a prominent feature. Along with this consistency, his screenwriting style is in a very sharp, quick witted and dry humor that is so often found within families- especially those that have spent a little more time together than they otherwise may have liked.

Infographic design about the sport of table tennis in the 2012 London Olympics, designed by Petros Afshar.
Although this is not specifically an "itinerary" it does delve into the finer details, rules and regulations to stick by in the game- as an itinerary would also dictate. Really like the simple yet very strong, considered vector designs. The simplicity works well with the geometric form of the Futura type family.

9// A laminated itinerary- typed out in Futura Bold- An important artifact in the film 'The Darjeeling Limited', "f*ck the itinerary", I feel this is a perfect metaphor for Wes Anderson's film making style- films which fit to a perfect and repeated structure, with classic style and timely perfection- everything placed, and everything in it's place.


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