Friday, 23 September 2011

What is design- Print//Branding & Identity//La Casa Yerbabuena.

Love this branding and identity for 'La Casa Yerbabuena', by Mexican Graphic Designer José Guizar (currently working for the design company 'New World Monkeys'). The simple yet elegant illustrative icon reflect the iconic ornamentation of classic 1950's mexican homes, to give a comforting and welcoming feel to both the tearoom and the brand itself.

I really love the simplicity of the design- the two colours working together to visually communicate both the brown hues of tea and coffee, whilst the green communicates health, vitality and wholesomeness- together creating a sophisticated and contemporary colour palette.

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