Saturday, 24 September 2011

What is design- Print//Branding & Identity//Subzero Ice Cream.

Rebrand of Subzero ice cream company through packaging design by Newport-based studio, Bluegg, found whilst reading back editions of Computer Arts magazine (this being issue 190, August 2011). I really love the bold, condensed typeface which really stands out from the crowd- an inviting, and confident packaging design- incorporating the colour of this ice cream (this time, Turkish delight) as it's title header colour- again, another stand out feature which helps the individual flavours be distinguished from one another within the brand.

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