From recieving my brief, I have started to collect and gather a series of resources of inspiration for my design.:
card boy. introduced in a presentation by tutor, Fred Bates.
Cardboy has a wonderfully vivid and child-like array of wonderfully playful and innovative designs- a real inspiration in terms of how nets are constructed...thinking "outside the box"
oxfam unwrapped- The Oxfam charity site, promoting the idea that your money can be put to practical, life-changing use.
must have gifts- world vision.- The 'World Vision' charity alternative to the popular Oxfam site, offering a vast array of beneficiary gifts available for purchase- TB Screening, School Textbooks, Mosquito Nets, etc.
present aid- christian aid.- Christian Aid website, afordable, with many unique gifts "womery", etc...
practial presents.- an unusual selection, with great varies in cost and afforability.
I have recently felt very inspired by the natural tones and design used in the promotional film poster for Mike Leigh's latest release 'Another Year'- perhaps consider using more natural colours- brown, white and green as oppossed to the high contrast black? Softer, more encouraging aesthetic- more likely to persuade people as oppossed to "bullying" with a bold, forceful design.
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Through my initial design ideas and research, I am sure that I would like to delve further into the idea of promoting "alternative gifts". Originally, my question or statement that I was going to propose to my mail shot audience was:
"Entrepreneur James Caan recently offerd 100,000 rupees to adopt a baby. But what do you have to spare?", though in reflection, and even at the time, I realised how short-sighted this could potentially be, and with many people not necessarily knowing of this story, it could result in a very long-winded and exhaustive piece, therefore i require something much snappier and "to the point", as well, I believe, as being presented on a much wider topic.
I now hope to rephrase my mail shot, perhaps with a message relative to the charitable gifts you can purchase, and this will, of course, require more research.
Some of the most important factors to consider throughout this project are:
*Message
*Meaning
*Audience
*Context
In graphics, these will impact the success of your work, in design, and final outcomes.
*Inform
*Instruct
*Educate
*Persuade
*Promote
What are you trying to achieve in your graphics practice? These factors should always be considered when designing.
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