Monday, 19 December 2011

Design Production for Digital//Top 10 & Silent Movie//Ident Research.

Researching general animated television show idents for inspiration for the developments of my 'Top 10...' motion graphics design project, with my specific subject matter of 'penguins' in mind. For more information and links to work, visit my Design Practice blog.
Also helping to establish effective movement and effects applied to type for inspiration for the 'Silent Movie' project (again, more information of which can be found on my Design Practice blog).
Analysis and comments about each of the sourced/linked idents are posted below.

The classic BBC ident- very simple and achievable with my current skill level on the Adobe After Effects software. Here, minimal colours and movement were used in times of function before form- before the true "style" of the BBC was adopted, and visual communication and delivering information was essential. Basic, but it does the job.

Again, another BBC ident, this time for their DVD range- again, a little non-descript in terms of style, but still using the iconic simple monochrome typographic logo and the three distinct colours used in the BBC "early days"- red, blue, and green.

Simple (and, achievable through my current knowledge of the After Effects programme) motion graphic titles for American broadcasting channel 'abc'- at this stage, not really giving much away in terms of visual communication of the channel, but simply acting as an informative ident- more creativity in terms of character would have helped to distinguish the branding of the channel more effectively.

The '20th century fox' ident/title sequence is perhaps one of the most iconic introductions to television, film and cinema from the past century- with it's grand orchestral soundtrack and the prestige communicated through bold, spotlighted typeface on (what appears to be) a plinth- it shows the "majesty" of the brand and creates a sophisticated motion graphic design which builds upon suspense and excitement of the audience.

A classic example of a CBBC pre- programme ident, usually shown in the intervals between age range/programmes on the channel, this ident introduces a variety of characters featured on the CBBC channel- such as Shaun the Sheep (from Nick Park/Aardman's original creation) whilst incorporating the strong visual identity of the channel with it's 'C' typeface characters and the green, white and black colour palette.

A simple and fun ident motion graphic design, which utilises foley art to enhance the simple five second animation in the stretching effect- great source of inspiration for my own 'Silent Movie' stretch designs (examples of which can be found on my Design Practice blog).

A lot of visual content in this short ident motion graphics piece- not the usual style that I would associate with Cartoon Network, not quite as playful/silly, with the same sort of character- but an interesting variation and visual outcome nevertheless.

This is more like it! Totally silly and mischievous- and directly aimed at it's younger target audience with it's humorous character. Good colour palette also, clear, vector style- distinct and bold.

A the true classics in ident/title sequence history- the original Walt Disney pictures ident is a firm memory of mine, and I'm sure many children of my generation- the castle vector pictogram an identity of the Disney brand- showing the "magic of Disney" in a fantastical, fairy tale-like way.

And finally- a contemporary classic. The Pixar ident was created by company founder, John Lassiter after experimenting with animating an anglepoise lamp on his desk to create the iconic Pixar film's introductory ident. In this playfully simple piece of motion graphics, the company branding is shown as fun, innovative and with "bright ideas"- as the lamp denotes. 

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