Friday, 9 December 2011

Design Production for Digital//Silent Movie//More kinetic type.

Looking at more examples of kinetic type- this time in perhaps more of a mainstream, or narrative format- as well as being from YouTube, which, comparatively to Vimeo, it is far more rich in quantity for my research, but perhaps not quality- but will, of course, provide a lot more room for potential inspiration for the motion graphics movement in my own Silent Movie project- looking at colour, type, and layout, in particular.

Great use of layout- keeping a varied and interesting composition- amazing what you can do with such a minimal colour palette and simple, modern sans serif typeface. Executed with great finish, the motion is so slick and precise, it can almost be forgotten about- all the movement seems very natural and fluid.

Wonderfully eerie and subtle, the uppercase sans serif typeface is really crisp and clean- and combined with the styalised effects make this animated piece really edgy and considered- again, also, showing how effective a minimal colour palette can be.

Whilst I can see how the typeface is appropriate to the film, having watched it in the past, I don't think it's visually that effective- it looks a little messy with the textured background, and a little out of context with the particular sound/narrative- if you weren't to have seen the film, it could be a little confusing or misleading. However, I think the colours work well- particularly with the blood splatter effect played in the background.

Quite brilliant! This scene from Oscar winning 'The King's Speech' perfectly encapsulates the scene where the King is engaged in an angry speech therapy session- good use of colour- a lot going on, but they are well-considered and consistent. Also, using the typeface Gotham ensures that the animated piece looks clean, crisp and contemporary.

Fun play on the scene in Resevoir Dogs where the agents are assigned their names (Mr Black, Mr Brown, Mr Pink, etc)- in which the type and colour used within the motion piece works alongside the narrative- interesting use of textures and effects too (such as the vignette) - gives the animation a very filmic, old Hollywood style.

At first, I thought that the layout and positioning of the type was a little cluttered and a bit too messy for my liking- though at the end of the motion piece, I could see how carefully planned and considered it really was! The lowercase/titlecase serif typeface works well with communicating the subject matter, and the subtle yet prominent use of colour for a single word works well- a memorable and unique design.

Good use of minimal colour and simple yet effective layout and composition from this narrative in Quentin Tarantino's 'Pulp Fiction'- easy to watch and direct- perhaps could be a little more inventive, however?

I much prefer this motion graphics piece from the film 'Kill Bill' from the example written about earlier in this post- the colours feel more appropriate (the stark contrast of the bright yellow and black which is iconic- and can be seen throughout the film) as well as a more appropriate use of type- however, in this example, I still would have chosen not to use the serif typefaces- doesn't feel appropriate for the violent, brutal, yet ever-so-stylish film and it's narrative content.

Good use of type effects in this section from Pixar's 'Up'- I like the way that the type overlays when the two central characters are talking over one another. Although the yellow, black and white work fine together- I would have liked to see a blue version. Again, being familiar with the film, I feel that this would have been a more effective means of visual communication.

Very fun and playful- but for me, I would have probably chosen not to add the images- they feel a little unnecessary, and clutter an otherwise slick and inventive motion piece- though they, by no means, affect it's visual impact entirely. Good use of minimal colours throughout the narrative- but still bold and eye-catching.

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