Sophie Wilson//Design Context: Jessie Leong

Showing posts with label Jessie Leong. Show all posts

Monday, 12 November 2012

Design Practice III//Lookbook.

http://lookbook.nu

Researching the fashion blog/website 'Lookbook', as a potential source of inspiration in regards to the development of the Jessie Leong Photography A/W printed and digital magazine portfolio for 2012.

Lookbooks works by members of the site posting up images of their creative outfits and daily fashion for feedback from others within the online community. The website itself, simple, bold, and effective uses a monochromatic colour palette to let the images ~do the talking~ with a contemporary minimalism within the use of bold, sans serif typefaces and with hover-over links, something I really hope to explore and develop the design of within Jessie's own website/portfolio.

For more design developments, see my Design Practice blog.

Design Practice III//Vogue Magazine Layouts.

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As cited in my last, most recent post on my Design Context blog, I have continued to research high fashion magazine DPS' and editorial design in the hope to start work on the A/W 2012 Jessie Leong Photography portfolio within the next couple of days, to be sent to print by the end of this week/the start of next.

Credited as a particular source of inspiration within her work, and aspiration for the future, the Vogue style is very well aligned to Jessie's existing work with bold, empowered women being interview and photographically documented, often in a high contrast B&W with a spot colour bolding running throughout- such as with the 'Rosie' interview, shown above and below.

Although I will have a little more of a graphic design influence in regards to information and layout, I'm really keen to use the high fashion magazines as a source of inspiration and development within the publication outcome.

For future design developments, see my Design Practice blog.

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Design Practice III//Elle Magazine Layouts.

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Researching existing Elle magazine layouts as a source of inspiration for the design developments of the proposed Jessie Leong Photography A/W 2012 portfolio magazine- looking at the use of type, balanced with image, colour and themes throughout.

In the past, Jessie has cited that her ambition within her photographic personal and professional practice is to see her fashion portraiture work in the acclaimed magazines, such as Elle, and from my research, I feel that her work would be perfectly suited here- highlighting bold, graphic imagery (often in monochromatic or romantic colour palettes) with images of empowered career women, which is a real focus within Jessie's existing image portfolio, often littered with bright bursts of colour.

In regards to type, I aim to go on to research existing typefaces that balance with with Jessie's brand type, Avenir, for a visually engaging and consistent design outcome.

Really excited to get started! For design developments, see my Design Practice blog.

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Sunday, 21 October 2012

Design Practice III//Branding Consistency.

behance.net/gallery/MNW-National-Museum-in-Warsaw/5035363

Whilst searching for branding projects on Behance, I came across this wonderfully innovative design for The National Museum in Warsaw (Poland), by designer Dawid Cmok. Although perhaps a little commercial and industrial for the individual arts- lead briefs I'm currently working on, this project showcases the flexibility and creativity from a simple, yet innovative brand mark/logo idea that can be effectively applied over a range of both digital and print- based collateral. Throughout the developments of my various branding briefs (which can be found on my Design Practice blog), I will certainly refer back to this project for inspiration in terms of professionalism and the variation of products which can be produced.

Friday, 12 October 2012

Design Practice III//Existing Photography Logos.

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Researching some existing photographic branding designs for ideas and conceptual development for the branding of one of my four significant briefs for Design Practice III, for Jessie Leong Photography- with some really simple but very effective vector-based designs existing for various aspects and disciplines within the photography industry (I'm a particular fan of the Kirsty Harrison Wedding Photography Branding- such a simple concept, but brilliantly executed, and with a great colour palette).

For Jessie's own branding, I am focused on creating a high-end fashion photography typographic style design, with a subtly conceptual outcome, to reflect the narrative, concepts and creativity in Jessie's own portfolio to visually represent her in the most suitable and professional way possible.

Design developments can be found on my Design Practice blog.

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Saturday, 22 September 2012

Design Practice III//Negotiated Briefs//Jessie Leong Photography & Photography Business Cards.

Continuing to explore potential branding and design paths for one of the ten negotiated briefs for Design Practice III, Jessie Leong Photography, I decided to research some existing examples of Photography branding, and, in particular, stationary produced to visually communicate the photographers style and design portfolio.

From the top projects featured from my search, it was evident that the variation between projects was great. Although some, such as Finn O' Hara's branding (directly below) by Tag Collective demonstrated a clear originality and confidence within the type heavy, yet minimal design, though the majority, as I've found in the past have been rather "samey"- often dependent upon image cliches such as film reels or lens icons, which is something I want to particularly avoid in Jessie's brand development, and focus far more on a strong, and original brief.

Over the next couple of weeks I hope to explore and develop the visual identity, all examples of which will be found on my Design Practice blog.

All projects sourced and credited, as appropriate, in the examples shown below.