Saturday, 19 November 2011

Good Is//Design Production for Print//Printers in Leeds.


Researching specific printers in Leeds that could provide the services for my specific print outcomes for the 'Good Is' project- the hypothetical Wes Anderson Film Festival at The Hyde Park Picture House (more information and work can be found on my Design Practice blog).
Looking for printers in Leeds- not only due to it being the 4th largest industry in the city, but also because of the location of the Picture House itself- a close proximity to the printers would allow a good working relationship and ease of contact/visit, as well as keeping delivery costs to a minimum- something that the Picture House, being an independent body (and supported by Leeds City Council) would certainly look for within their printed media. 


Also blogging ideal choices of stock and ability to print with them- how I would, given more time/finances have chosen to use in my final printed outcomes.

LIST OF [FINAL] OUTCOMES:

- 48 sheet billboard advertising
- 6 sheet bus shell advertising
- 4 sheet train station advertising
- Mailshot presentation box
- Mailshot slip cover
- Hotdog film booklets
- 320mmx320mm pocket map
- Belly binds 
- Mailshot Film Festival Booklet

*Choice of stock to be kept [reasonably] consistent with other promotional print materials- both for outdoor advertising and mailshot delivery. 


OUTCOME: 48 SHEET BILLBOARD ADVERTISING
STOCK: 120GSM BULKY NEWSPRINT/CARTIDGE
PRINT METHOD: DIGITAL (LOW QUANTITY PRINT)
NUMBER OF UNITS: 1x48 SHEET


Great information from Redcliffe printers- use 120gsm blue backed stock for their billboard prints- and give a wide variety of prices and quotes available dependent on size requirements- as well as giving advice on the resolution and file size of images, etc.
Unfortunately not a Leeds-based company, but Bristol obviously still within the UK- and for minimal orders (cost effectiveness of printing and advertising would be kept low to ensure that profits were still gained by The Picture House) the delivery costs would also be kept low.

More billboard printers:


OUTCOME: 6 SHEET BUS SHELL ADVERTISING
STOCK: 120GSM BULKY OFF-WHITE NEWSPRINT [KEPT COVERED IN PLASTIC SEALED PANEL- WEATHER PROOF]
PRINT METHOD: DIGITAL
NUMBER OF UNITS: 3


OUTCOME: 4 SHEET TRAIN STATION ADVERTISING
STOCK: 120GSM BULKY OFF-WHITE NEWSPRINT [KEPT COVERED IN PLASTIC SEALED PANEL- WEATHER PROOF]
PRINT METHOD: DIGITAL
NUMBER OF UNITS: 3

[INFORMATION RELEVANT TO BOTH FORMS OF ADVERTISING]



http://www.colourcopyleeds.co.uk/


Colour copy Leeds are local, economical and boast a low carbon footprint- works well in keeping for the The Picture House unique and independent. art house ethos- digital print suppliers are reasonably easy to source within Leeds- see more information below.



Offer high-end as well as budget prints- suited for the Hyde Park Picture House budget and limited print run... few examples below- obviously not ideal stock, but this would, I'm sure, be negotiable.



Local, well-established printers- specialising in both digital and Litho print- the two forms of print that would be used in my design outcomes.



Local printers, boasting high-end design- as well as a range of print methods and finishes all under one roof (and company)- a rarity in contemporary professional print. Range of formats, scales and stocks vary greatly, and, of course, can produce a wide variety of spot colours- up to two in a single print run (none of my outcomes have more than one spot colour per design).
Printing such a minimal amount of designs at a company like Team, however, would be costly in such a high-end environment- much more suited to mailshot promotional material as opposed to the outdoor advertising.



Although specialising in more difficult-to-print substrates and materials, such as plastics, acetates, etc, they also provided a standard digital and litho print service- again, with local credentials- thus, keeping costs to a minimum.


http://www.duffieldprinters.co.uk/ 

Again, a local print company (which one third of the Graphic Design BA group visited on our recent printer trips)- well-established, long running company- reliable, environmental (FSC certification), etc.

OUTCOME: MAILSHOT PRESENTATION BOX
STOCK: 200GSM REINFORCED CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771





A reinforced cartridge paper- to still provide the tactile texture and off-white colouring- more "indie" and art house in it's aesthetic and print outcome than a pure white, but still able to withstand postal delivery without too great a risk of damage.

OUTCOME: MAILSHOT SLIP COVER
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771




As previously mentioned, local, high-end design printers- having visited Team print during this design module, I was able to see their print production methods- and learn more about their in-house print finishing (a rarity to offer all stages of print under one company)- not only could they print the design, but they could also die cut and emboss the packaging for finish. 


OUTCOME: HOTDOG FILM BOOKLETS
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771 [x6 (ONE PER FILM- SEPERATE SPOT COLOURS/PRINT RUNS)= 4,626]

Minimal pages within the hotdog booklet- want to keep the same tactile texture but still reinforced (mid weight cartridge stock) to ensure that poster can be securely unfolded and stuck onto wall if the recipient requires/wants. **

OUTCOME: BELLY BINDS
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 5397 [ 771 x6 (ONE PER FILM- SEPERATE SPOT COLOURS/PRINT RUNS)= 4,626] PLUS 1 PER MAP DESIGN (4626 + 771= 5397)
OUTCOME: 320x320MM POCKET MAP
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771


** See details above- needed to be kept rigid and flat when unfolded- easy to read and use for attendees of the Film Festival- potentially on the move.
 
OUTCOME: MAILSHOT FILM FESTIVAL BOOKLET
STOCK: 50GSM OFF WHITE/IVORY BIBLE PAPER (contents)
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771

Unusual, one-off stock in the series helps to ensure that the booklet is regarded as the "stand out" piece within the mailshot delivery pack- considered, tactile, delicate- still works within the series of other stocks, yet remains a single information and persuasive source of printed promotional design in it's own right.


-SEE LIST OF PRINTERS ABOVE FOR POSSIBLE CONTACTS FOR PROFESSIONAL PRINT WITHIN LEEDS & THE UK-

* I would have liked to have had the opportunity to experiment with more printing methods in accordance to varying print outcomes, however, time and concept restrictions has held me back from being able to see this through. Other print examples including: RISO, Flexography, Gravure, etc.

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