Researching existing packaging design for my own 'Design Production for Print' project- a hypothetical Wes Anderson Film Festival, in which I will be creating promotional material, as well as merchandising- food packaging, in particular, at the festival, being created, and therefore retaining inspiration on this post for.
Love this new packaging design by Sainsbury which reflects back to some of the designs from the 1960's/70's- wonderfully simple, bold designs- utilising unique colour palettes- bold, geometric typefaces and quirky compositions- really inventive design concept.
"We love this invitation created for the private dinner gathering of the finest chefs in Charelston, South Carolina.
"We worked with Chef Lynch and her team to create packaging for an
Italian Picnic Basket which also served the invitation. Each item in the
basket was hand-wrapped and adorned with a sticker labeling the
contents. The invitation was letterpressed on butcher paper and
wrapped around Chef Lynch's homemade Socca mix."
Designed by Sideshow Press
in Charleston, South Carolina "On our pony-sized 1926 letterpress, we
press and print each piece individually reactivating the vintage press
is a labor-of-love collaboration of three women.""
Love these really sophisticated letterpress label designs for the promotion of a Private Dinner gathering- on food packaging design. The simple monochrome design is simple, and works wonderfully well throughout the entire range as a result. Sharp, sophisticated and wonderfully finished- need to work on my print finishes!
"Sweeteeth
is a boutique handcrafted chocolate company that originally approached
us for packaging design services. At the time, the company lacked a
trademarked name and its products and branding were unready for a
national audience. We extended our services for Sweeteeth beyond simply
redesigning the existing packaging to include business renaming, logo
design, product naming of each of the bars and development of a tagline.
Love this hand-rendered, friendly packaging design that, nowadays, in particularly uncommon- fun, playful and a little bit naughty, it communicates the chocolate company brand very well- it doesn't take itself too seriously, so why should you?
"Mr. Conde Studio created and developed special packaging for ice cream brand Nonna Lina.
A homemade Italian ice cream brand that has developed its revenues more
than 60 years, this tradition was the starting point for creating the
brand and its packaging. Made with the finest natural ingredients and
grout developed in southern Italy, Nonna Lina ice cream has a philosophy
to be the best soverte the world with the best flavor, better texture
and promises to offer a passion for candy ice cream."
Wonderful design for this 60 year old Italian Gelato ice cream company- a rich colour palette which brings the well-established company up-to-date with a real contemporary aesthetic and visual communication. The differing colours work well to communicate the flavour and contents of the ice cream pots, whilst the contistent patterns and type ensure that a consistency remains within the brand.
"In the words of San Churro – “When it comes to chocolate, the truth
is that there’s no substitute for REAL cocoa butter. It’s like ketchup
without tomatoes, or an omelette without eggs – it’s the key, essential
ingredient. Chocolate without it simply is not chocolate, but rather a
sub-standard B-grade pretender: all show, no substance.”
The design response was to create something artisan, hand crafted and
most importantly, REAL to reflect the product itself. The result being a
range of products each with its own individual type execution and
colour-way printed on 100% recycled card. A flexible solution to cater
for any range expansion in the future.”"
Love the simple, yet sophisticated brand and packaging design for San Churro chocolate company. The recycled substrate stock wonderfully reflects the natural contents of the product, whilst the enlarged
pastel-palette typography ensures that the product remains a bold, contemporary competitor within
the huge industry and marketplace.
"The project contains a conceptual solution for the packaging and its
graphic identity. The essence of the project is creating a new brand
‘Flavours of Podlasie’, ntegrating different local producers and in
terms of graphics – visual reference to the ornamentation style of the
region. Particular groups of products are identified by distinct colour
codes while the essential graphic theme is based on a typical pattern of
double-warp fabrics from Podlasie Region. Called 'Green lungs of
Poland', Podlasie Region is popular with foreigners, who come here to
see the lasts primeval forests and taste real specialities of a long
tradition. The idea may contribute to an increase in sales of Podlasie
food which is famous for its good quality and ecological values as well
as the region’s economic development and its promotion."
Wonderful, contemporary design and packaging for Polish honey products- whilst still remaining visually communicative and true to other honey products (therefore not confusing or alienating existing honey buyers)- love the simple illustrative repeat pattern and vector design.
"Our brief was to develop K Shocolât brand to appeal to a more
feminine consumer and with more emphasis on gifting. It was important
that the look still had strong shelf standout and was able to stretch
across a number of varied formats without loosing cohesion. We began by
establishing a clear brand positioning and developed the new brand
values: Iconic, elegance, pleasure, experience. We felt that one of the
unique things about the brand was the name itself and designed a strong
iconic K logo and the K signature pattern. The logo is designed to
encourage the correct articulation of the brand name as K Shocolât The
pattern helps gives the packaging a unique and contemporary feel."
Really great contemporary chocolate brand packaging- something that would certainly stand out on the shelf! As noted in their brief and feedback (text above) the pattern and packaging design helps to communicate a really modern, trendy product that is completely opposing the existing, dull packaging and would certainly make you look again in a boutique store, and particularly in a supermarket. Great logo too- totally simple, but it works. The rich, brown chocolate colour palette certainly does it's job in making me crave some chocolate.
"OneBar is an all natural fruit bar. Purely fruit, no added sugar or
artificial ingredients. The client requested a brand and packaging to
appeal to kids and adults alike. And to stand out in the segment of
fruit leathers and energy bars. The initial launch is with cherry and
apple. They are in production with mango and several additional flavors
to follow. We developed a simple icon and distinct color palette for
each flavor."
Designed by Rubber Design
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