Monday, 28 November 2011

Design Production/Digital//Inital Videos.





A few videos that have caught my interest- without the brief (until tomorrow!) I don't want to start researching too much so I don't veer off the specific path, but good ideas to get me excited about the outcome possibilities- although, as aforementioned, I don't know much about what it yet to come though I know I would really like to try my hand at pixelation, stop motion and hand-rendered animation- forms of design I'm quite passionate about and feel I'd really like to try and progress with- digital and screen-based outcomes that I could image working with in my own contemporary design practice.

Sunday, 27 November 2011

Research//Business card designs.


Researching some more business card designs for inspiration for developing and re-vamping my own business cards to be more fitting to my design practice and contemporary methods of print-based production. Around this time, I am also developing four business cards for freelance commisions, so look for further creative inspiration in this field. 

For my own business cards I aspire to create something innovative, creative, professional, yet also playful- a style of work which I think is pretty consistent in my portfolio- I don't like work which takes itself too seriously.

Images below are sourced from the following websites:

http://www.1stwebdesigner.com/inspiration/50-awesome-and-creative-business-cards/


Brilliant visual communication. Simple and playful- done.


LOVE this idea- so unique and a great use of materials- really thinking creatively here. Very distinctive and visually communicative. Just my cup of tea.


Fun use of kirby grips (or bobby pins, for those in the US!) on these business cards advertising for a hairdressing and make up artistry service. Again, showcasing how the simplist ideas can often be the most effective.


So simple- it's amazing what a fold can do. So perfect for the design name. Great thinking.


LOVE this business card- the envelope design is very sweet and charming and the idea of the free seeds is very memorable and innovative- you wouldn't forget about this business with the presentation of this "card"- love the logo too, really simple but, again, very effective- works very well indeed.


Brilliant use of alternative substrates here- something completely new and diverse to what you would usually find from a business card, yet still in keeping with the standardised 55mm x 85mm size format, which ensures that it is still visually connected or representative of a business card, and not unrecognised 
as serving this particular function.


Again, another great example of an interactive business card- very engaging and would, of course, be very memorable for the recipient- unusual and innovative.


Love the fluorescent spot colour used in this card along with the perforated tag- showcasing the duplexed paper- would love to create something like this- fun, engaging, interactive yet still really edgy and a minimalist design layout. Very cool.


Can't get enough of the print finishes. Cool design- great use of scrape foil (yes, this isn't the right word, I'm sure- but scratch card foil material, you catch my drift)- could have a really fun, innovative and witty play on words- perhaps making a range of business cards with several messages- almost creating a 
"collectability" about them?


BRILLIANT idea- here, the teeth embossed design shown like an impression performed and created at the dentist (often used for making molds for retainers and braces, etc)- perhaps a little too in contrast with the traditional type and layout for my liking- would have kept it a bit more minimal- though great design nonetheless.


Again- interesting stock choice- unique and memorable- the rounded corners adds an interesting detail too- looks very considered and well-made.


Love the variation of colours on this business card design- quite uncommon in terms of business cards on the whole, but it makes it a truly unique and memorable design with simple, modern shapes which, though perhaps not wholly visually communicative, are aesthetically pleasing- I'd want something perhaps with a little more substance as opposed to solely style?


Gorgeous use of illustrative type combined with image- and on wonderful metallic stock too. Really sexy designs- loving the rounded corners. Full of consideration and curvature. Yum.


Hooray! The style of business card I just love- fun, fun, fun. Brilliant idea- a wordsearch for finding the important stats and data of the designer. I want something like this please! Fun, engaging, interactive and memorable.


Brilliant concept and ideas portrayed through this business card- along with, of course, a wonderful deboss print finish that, combined with textured stock and a one-colour print is pretty hard to resist. Love the vintage, circus- esque style- really unique and fun.


Why have I never thought of this before? Great idea for a business card in a self-contained wallet... almost makes more of an "event" with the reveal of the information. Fun and innovative.


Chic and simple- can't resist the combination of italicised font and spot colours. I am your slave- and monochrome too, always reliable. Great design- contemporary and professional.

Tuesday, 22 November 2011

Good Is//Design Production for Print//Festival Branding.


A quick research and image source for existing Festival branding. Really wish that I'd looked into more generalised branding for Festivals at an earlier stage in my project- perhaps film was too niche/cliche? I found myself stuck in a rut a lot- so I'm sure this would have helped.
My bad.
For more work and to see this design in context, see my Design Practice blog for more details.



Love the colours used in this design- fresh and contemporary, whilst still communicating a vibe of the guitar's 1960's heyday with the cool blue tones and rounded stock, reminiscent of some of the hand-rendered typefaces commonly associated with Festivals such as Woodstock and Glastonbury.



Simple, bold vector imagery- straight to the point and informative. Perhaps a little too vague in terms of design for what I'm proposing for my own hypothetical Wes Anderson film festival, but good use of minimal spot colours and variations of format and composition- interesting series of printed media.



Beautiful gradient metallic inks used in a screen print style on these posters- really interesting and unique design outcome- unfortunately can't see too much detail in the low-res image- but great series of colours- each poster their own unique outcome, yet still visually communicative as a set due to the repeat pattern size, 
page format, and composition.



Simple typographic design- the dark grey and lighter tone grey background perhaps a little too dark for my liking, but it works well against the vibrant green. Fun, rounded typeface- visually communicative of the spirit of St. Patrick's Day- lively, playful and unique in it's spirit.



Great use, once more of minimal spot colours and tints used throughout this printed publication- with a combination of type, image, and infographic design. The green combined with the recycled card stock for the cover and back bind work well to communicate the design's environmental policy and ethos- a traditional and distinctive combination of stocks and colours.
The simple pictograms work really well to communicate the message in a memorable, insightful, yet contemporary and modern way- translates to both adults and children in terms of visual communication, so covers a wide audience and target market.



Bold, colourful photographic imagery works wonderfully with the deconstructed, inventive typographic layout- bold, high impact design- though simple and very communicative- easily translated and understood.



Love the colour combinations used in this printed flyer and promotional media for a Frehser's event in Glasgow- the combination of the bold vector imagery and typographic layout makes for a really high-impact and memorable design reminisant of 1980's geometric patterns and electric feel.

Sunday, 20 November 2011

Good Is//Design Production for Print//Ideal stocks.


Researching ideal stocks to use for the printed promotional materials for the hypothetical Wes Anderson Film Festival at The Hyde Park Picture House (see my Design Practice blog for more context and 
design developments).

Due to time/finance and print constraints I was unfortunately unable to print on the stocks that I may have liked to reach the full design potential for this brief, however, here I will blog all stocks I would have liked to use for my outcomes, given more time and flexibility within the project.

LIST OF [FINAL] OUTCOMES:

- 48 sheet billboard advertising
- 6 sheet bus shell advertising
- 4 sheet train station advertising
- Mailshot presentation box
- Mailshot slip cover
- Hotdog film booklets
- 320mmx320mm pocket map
- Belly binds 
- Mailshot Film Festival Booklet

(NB: In most situations, the printer will either order in stock, or already have it on the presmis- though I felt it important to specify the realism of ordering stock and possible wholesalers available- both for this project and for future reference) 


Originally intending for my designs to be printed onto "ice white" stock, I have found, since experimenting with newsprint and cartridge stocks that this off-white colour is far more appropriate for my subtle, "art house" aesthetic- the more minimal and environmental the better- showcasing the style of Wes' films in balance with their substance.

48 SHEET BILLBOARD ADVERTISING

TYPE OF PRINT: DIGITAL
UNITS: 1x48 SHEET
STOCK: 120GSM OFF WHITE/IVORY NEWSPRINT







Paper to be sourced from printers- too large from standard retailer for delivery affordability. 48 Sheet is cut down and pasted onto billboards with a mid-weight stock, (120GSM)- each board (12) cut down to 1016x1524mm (40x60 inches).
The heavier paper weight ensures that image quality can be retained post-paste and is more resilient to weathering and tear.

OTHER EXAMPLES OF 120GSM BILLBOARDS







http://www.standspopup.co.uk/Images/billboard.jpg

6 SHEET BUS SHELL ADVERTISING

TYPE OF PRINT: Digital
UNITS: 3
STOCK: 120GSM OFF WHITE BULKY NEWSPRINT




An example of the type of stock- not quite large enough for the intented promotional purpose (would need to be at least 1000mm x 1500mm for 6 sheet)- though an idea of the stock- would, most likely, be available to order in at a commercial printers in the professional print stage.

EXAMPLES OF 120GSM NEWSPRINT IN GRAPHIC DESIGN:



http://1.bp.blogspot.com/_lMPkzQW_ehY/Sq36oHGhmkI/AAAAAAAAAY8/9FOJ2_X6emw/s400/_MG_1912.jpg




4 SHEET TRAIN STATION ADVERTISING

TYPE OF PRINT: Digital
UNITS: 3
STOCK: 120GSM OFF WHITE BULKY NEWSPRINT


*SEE EXAMPLES OF STOCK ABOVE*

MAILSHOT PRESENTATION BOX

TYPE OF PRINT: LITHO PRINT
UNITS: APPROX 771
STOCK: 200GSM OFF WHITE CARTRIDGE PAPER




EXAMPLE OF 200GSM CARTRIDGE PAPER IN GRAPHIC DESIGN:


http://cache1.bigcartel.com/product_images/27434215/emptypetshop_edition.jpg


MAILSHOT SLIP COVER

TYPE OF PRINT: LITHO PRINTING
UNITS: 771
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER




HOTDOG FILM BOOKLETS

TYPE OF PRINT: LITHO PRINTING
UNITS:4626 [771 SETS OF 6]
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER


320 X 320MM POCKET MAP

TYPE OF PRINT: LITHO PRINTING
UNITS: 771
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER


BELLY BINDS

TYPE OF PRINT: LITHO PRINTING
UNITS: 5397 [771 SINGLE MAPS + 4626 HOTDOG BOOKLETS]
STOCK: 140GSM OFF WHITE CARTRIDGE PAPER
*SEE EXAMPLES OF STOCK ABOVE*


MAILSHOT FILM FESTIVAL BOOKLET 


TYPE OF PRINT: LITHO PRINTING
UNITS: 771 UNITS APPROX (257 SEATS AT HPPH X6 (NIGHT) / 50%)
STOCK: 50GSM OFF WHITE/IVORY BIBLE PAPER



For this project, I originally bought some extra-light weight bible paper for intention to use for the mailshot booklet, but found for digital printing it was around 40gsm too light even for the EPSON digital printers at Uni, let alone my Canon Inkjet. However, in a professional print environment this high quantity unit number (see above) would warrant lithography printing, so would be a feesable process to print on this weight of stock.

The bible paper offers stylish, yet subtle sophistication- giving the book a really high-end and delicate feeling- emoting the rarity and specialty of the event with it's considered and unique choice of stock. 

OTHER EXAMPLES OF BIBLE PAPER USED IN GRAPHIC DESIGN

Stella McCartney for Adidas brochure, printed by Team, Leeds.





Duotone women's own magazine- love the minimal colours- the sort of design I took as inspiration for my own work for the Design Production for Print brief (see my Design Practice blog for further information).

Saturday, 19 November 2011

Good Is//Design Production for Print//Printers in Leeds.


Researching specific printers in Leeds that could provide the services for my specific print outcomes for the 'Good Is' project- the hypothetical Wes Anderson Film Festival at The Hyde Park Picture House (more information and work can be found on my Design Practice blog).
Looking for printers in Leeds- not only due to it being the 4th largest industry in the city, but also because of the location of the Picture House itself- a close proximity to the printers would allow a good working relationship and ease of contact/visit, as well as keeping delivery costs to a minimum- something that the Picture House, being an independent body (and supported by Leeds City Council) would certainly look for within their printed media. 


Also blogging ideal choices of stock and ability to print with them- how I would, given more time/finances have chosen to use in my final printed outcomes.

LIST OF [FINAL] OUTCOMES:

- 48 sheet billboard advertising
- 6 sheet bus shell advertising
- 4 sheet train station advertising
- Mailshot presentation box
- Mailshot slip cover
- Hotdog film booklets
- 320mmx320mm pocket map
- Belly binds 
- Mailshot Film Festival Booklet

*Choice of stock to be kept [reasonably] consistent with other promotional print materials- both for outdoor advertising and mailshot delivery. 


OUTCOME: 48 SHEET BILLBOARD ADVERTISING
STOCK: 120GSM BULKY NEWSPRINT/CARTIDGE
PRINT METHOD: DIGITAL (LOW QUANTITY PRINT)
NUMBER OF UNITS: 1x48 SHEET


Great information from Redcliffe printers- use 120gsm blue backed stock for their billboard prints- and give a wide variety of prices and quotes available dependent on size requirements- as well as giving advice on the resolution and file size of images, etc.
Unfortunately not a Leeds-based company, but Bristol obviously still within the UK- and for minimal orders (cost effectiveness of printing and advertising would be kept low to ensure that profits were still gained by The Picture House) the delivery costs would also be kept low.

More billboard printers:


OUTCOME: 6 SHEET BUS SHELL ADVERTISING
STOCK: 120GSM BULKY OFF-WHITE NEWSPRINT [KEPT COVERED IN PLASTIC SEALED PANEL- WEATHER PROOF]
PRINT METHOD: DIGITAL
NUMBER OF UNITS: 3


OUTCOME: 4 SHEET TRAIN STATION ADVERTISING
STOCK: 120GSM BULKY OFF-WHITE NEWSPRINT [KEPT COVERED IN PLASTIC SEALED PANEL- WEATHER PROOF]
PRINT METHOD: DIGITAL
NUMBER OF UNITS: 3

[INFORMATION RELEVANT TO BOTH FORMS OF ADVERTISING]



http://www.colourcopyleeds.co.uk/


Colour copy Leeds are local, economical and boast a low carbon footprint- works well in keeping for the The Picture House unique and independent. art house ethos- digital print suppliers are reasonably easy to source within Leeds- see more information below.



Offer high-end as well as budget prints- suited for the Hyde Park Picture House budget and limited print run... few examples below- obviously not ideal stock, but this would, I'm sure, be negotiable.



Local, well-established printers- specialising in both digital and Litho print- the two forms of print that would be used in my design outcomes.



Local printers, boasting high-end design- as well as a range of print methods and finishes all under one roof (and company)- a rarity in contemporary professional print. Range of formats, scales and stocks vary greatly, and, of course, can produce a wide variety of spot colours- up to two in a single print run (none of my outcomes have more than one spot colour per design).
Printing such a minimal amount of designs at a company like Team, however, would be costly in such a high-end environment- much more suited to mailshot promotional material as opposed to the outdoor advertising.



Although specialising in more difficult-to-print substrates and materials, such as plastics, acetates, etc, they also provided a standard digital and litho print service- again, with local credentials- thus, keeping costs to a minimum.


http://www.duffieldprinters.co.uk/ 

Again, a local print company (which one third of the Graphic Design BA group visited on our recent printer trips)- well-established, long running company- reliable, environmental (FSC certification), etc.

OUTCOME: MAILSHOT PRESENTATION BOX
STOCK: 200GSM REINFORCED CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771





A reinforced cartridge paper- to still provide the tactile texture and off-white colouring- more "indie" and art house in it's aesthetic and print outcome than a pure white, but still able to withstand postal delivery without too great a risk of damage.

OUTCOME: MAILSHOT SLIP COVER
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771




As previously mentioned, local, high-end design printers- having visited Team print during this design module, I was able to see their print production methods- and learn more about their in-house print finishing (a rarity to offer all stages of print under one company)- not only could they print the design, but they could also die cut and emboss the packaging for finish. 


OUTCOME: HOTDOG FILM BOOKLETS
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771 [x6 (ONE PER FILM- SEPERATE SPOT COLOURS/PRINT RUNS)= 4,626]

Minimal pages within the hotdog booklet- want to keep the same tactile texture but still reinforced (mid weight cartridge stock) to ensure that poster can be securely unfolded and stuck onto wall if the recipient requires/wants. **

OUTCOME: BELLY BINDS
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 5397 [ 771 x6 (ONE PER FILM- SEPERATE SPOT COLOURS/PRINT RUNS)= 4,626] PLUS 1 PER MAP DESIGN (4626 + 771= 5397)
OUTCOME: 320x320MM POCKET MAP
STOCK: 140GSM OFF WHITE CARTRIDGE
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771


** See details above- needed to be kept rigid and flat when unfolded- easy to read and use for attendees of the Film Festival- potentially on the move.
 
OUTCOME: MAILSHOT FILM FESTIVAL BOOKLET
STOCK: 50GSM OFF WHITE/IVORY BIBLE PAPER (contents)
PRINT METHOD: LITHOGRAPHIC
NUMBER OF UNITS: APPROX 771

Unusual, one-off stock in the series helps to ensure that the booklet is regarded as the "stand out" piece within the mailshot delivery pack- considered, tactile, delicate- still works within the series of other stocks, yet remains a single information and persuasive source of printed promotional design in it's own right.


-SEE LIST OF PRINTERS ABOVE FOR POSSIBLE CONTACTS FOR PROFESSIONAL PRINT WITHIN LEEDS & THE UK-

* I would have liked to have had the opportunity to experiment with more printing methods in accordance to varying print outcomes, however, time and concept restrictions has held me back from being able to see this through. Other print examples including: RISO, Flexography, Gravure, etc.